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GA Audit

🔍 GA4 Audit Service – Precision Analytics That Drive Real Results

At Bytetracks, we don’t just check boxes. We engineer clarity into your data.

Most agencies offer standard GA4 audits using templates and automation. At Bytetracks, our GA4 audit is human-led, strategy-aligned, and deeply technical. We bring our background in digital analytics, data engineering, and marketing strategy to ensure your GA4 setup isn't just working — it’s optimized to deliver insights you can trust and act on.

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🛠️ What We Do: A Fully Custom GA4 Audit

LWe go well beyond standard GA4 reviews. Our audits are designed to uncover hidden issues, correct data inaccuracies, and give you a crystal-clear understanding of how users interact with your website.

  • Implementation Accuracy Check

    • Audit of all GA4 configuration settings.
    • Review of property setup, data streams, data filters, time zones, and currency.
    • Ensuring Enhanced Measurement events are tracking correctly — no double-counting, no ghost events.

  • 📦 Tag & Event Tracking Validation

    • Deep inspection of event tags (via Google Tag Manager or gtag.js).
    • Verification of key user interactions: clicks, scrolls, video views, downloads, form submissions.
    • Mapping events to actual business goals (leads, sign-ups, purchases).

  • 📈 Conversion Tracking Analysis

    • Review of how conversions are defined and triggered.
    • Identification of any misfiring or missing conversions.
    • Cross-checking against CRM/leads/sales platforms (if accessible).

  • 🔄 Cross-Domain & Subdomain Tracking

    • Verifying smooth user journey tracking across domains.
    • Ensuring GA4 attribution and session consistency are maintained throughout.

  • 💳 Ecommerce Tracking (if applicable)

    • Validation of ecommerce event setup (view_item, add_to_cart, begin_checkout, purchase).
    • Revenue tracking accuracy – are your numbers matching your backend?
    • Product-level insights: Are you tracking categories, brands, and SKUs properly?

  • 📊 Custom Dimensions, Metrics & Audiences

    • Review of custom dimensions and parameters sent to GA4.
    • Recommendations for new custom definitions based on your business model.
    • Audit of GA4 audiences – are they built in a way to serve marketing and remarketing strategies?

  • 🔐 Consent Mode & Privacy Compliance

    • Review of consent banners, triggers, and integrations with GA4.
    • Ensuring data collection aligns with GDPR/CCPA or regional privacy laws.
    • Identifying where data might be blocked or skewed due to consent settings.

  • 🧮 Data Quality, Sampling & Thresholds

    • Spotting data integrity issues like discrepancies, low traffic thresholds, and hidden data due to privacy filters.
    • Ensuring GA4 reports represent true business performance — not estimations.

🎯 The Value We Bring to the Table

Here’s what sets our audit apart and the real business value you’ll get:

✅ No Assumptions — Just Precision

We don’t rely on cookie-cutter tools. Every website, funnel, and strategy is unique — so is our approach. Your data setup will be examined with surgical accuracy.

✅ Data-Driven Strategy Alignment

We bridge the gap between analytics and business. Every insight and fix we recommend is tied directly to your marketing, sales, or growth goals.

✅ Marketing Efficiency

Poor data leads to poor decisions. We help you reduce wasted ad spend, optimize remarketing, and prioritize winning channels by fixing the analytics layer underneath.

✅ Faster, Smarter Decisions

By ensuring clean, complete data flows into GA4 and Looker Studio (or other tools), your team can make better decisions faster — with confidence.

✅ Prepared for Scaling

Whether you're preparing for growth, investment, or a marketing push — you need data foundations that don’t break at scale. That’s exactly what we help you b

✅ Clear Post-Audit Recommendations

We don’t just hand over a PDF and disappear. You’ll get a personalized walkthrough call, a prioritized action plan, andon for us to implement fixes if needed.

📅 Book Your GA4 Audit Today

If your analytics isn't giving you confidence — it's costing you money. Let Bytetracks deliver the most thorough GA4 audit you’ve ever had, with real value and real business outcomes.

Let's discuss about how we can help
make your business better

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